It’s called Perplexity. The year-old search engine, whose founders previously worked in A.I. research at OpenAI and Meta, has quickly become one of the most buzzed-about products in the tech world. Tech insiders rave about it on social media, and investors like Jeff Bezos — who was also an early investor in Google — have showered it with cash. The company recently announced that it had raised $74 million in a funding round led by Institutional Venture Partners, which valued the company at $520 million.

Many start-ups have tried and failed to challenge Google over the years. (One would-be competitor, Neeva, shut down last year after failing to gain traction.) But Google seems less invincible these days. Many users have complained that their Google search results have gotten clogged with spammy, low-quality websites, and some people have started looking for answers in places like Reddit and TikTok instead.

https://www.nytimes.com/2024/02/01/technology/perplexity-search-ai-google.html